Our History
Zhuyinlife (Shenzhen) Trading Co., Ltd., a subsidiary of Jining LoveLife Trading Co., Ltd., was established in 2017. As a physical e-commerce enterprise, we specialize in sanitary napkin products while integrating internet marketing, brand fulfillment services, international digital marketing, and offline distribution.
To date, we have nearly 50 employees across our headquarters in Jining, and branch offices in Yiwu and Shenzhen. From 2021 till now, our flagship brand ZHUYINLIFE achieved remarkable sales of over 2 million units on Douyin & TikTok and 2.4 million units across all e-commerce platforms in China. During our peak season, more than 20,000 KOLs promoted our brand nationwide. These accomplishments established ZHUYINLIFE as a top-tier sanitary napkin brand on Douyin & TIKTOK and the leading sanitary product company in Jining.
Currently, we urgently seek to connect with domestic and international digital marketing talents to advance our "Global Distribution Strategy." Guided by our brand ethos - "ZHUYINLIFE, We care about Your Period" .- we are committed to delivering:
Exceptional user experiences
Deep understanding of customer needs
Uncompromising product safety
Our mission is to bring China's highest-quality and safest sanitary napkins to markets across Europe, America, and Southeast Asia, driving toward our goal of $100 million in annual sales.
At Zhuyinlife, every team member will find:
- Financial success
- Financial success
- Happiness
- Growth opportunities
Join us now to pioneer a thriving future together!
Zhuyinlife - We care about Your Period.
Our Factory
Jining LoveLife Trading Co., Ltd. is a specialized manufacturer focused on designing and producing disposable hygiene care products. Our core offerings include:
- Sanitary napkins
- Period panties
- Disposable underwear
- Flushable wet wipes
- General-purpose wet wipes
Certifications & Capabilities
Disinfection-grade certification (GB15979 standard)
China Health and Safety (CHS) accreditation
Medical-device-grade production license
Integrated Solutions for Brands
We empower brand partners to build competitive differentiation through:
Packaging design
Manufacturing & production
Order processing
Quality control
Warehousing & logistics
Production Infrastructure
ISO Class 8 (100,000-grade) cleanrooms
10+ automated high-speed production lines
CHS-designated model factory
Comprehensive quality management system
Independent R&D laboratory
Global Impact
With annual output exceeding 3 billion pieces, we serve as the OEM/ODM partner for over 1,000 brands across 50+ countries.
Mission
Consistently manufacturing safe, comfortable, and healthy personal care products for global customers.
Our Product
- Feminine Care
- Paper Products
- Wet Wipes
Product Application
Core Function
Absorb menstrual flow
Primary Use Case
For women during their period / menstrual cycle
Key Value Proposition
Delivering clean, dry, comfort-focused, leak-proof period protection
Our Certificate
FDA UDEM ISO
Absorbent underwear manufacturing system
Sanitary Napkin Production Line
Sanitary Napkin Manufacturing Equipment
For rapid-pack sanitary product bundles Equipment
Fully Automated Period Panties Manufacturing System
Sanitary Pad Making Machine + Packaging Equipment
Integrated Production Line for Feminine Hygiene Products
From 2021 till now, our flagship brand ZHUYINLIFE achieved remarkable sales of over 2 million units on Douyin & TikTok and 2.4 million units across all e-commerce platforms in China. During our peak season, more than 20,000 KOLs promoted our brand nationwide. These accomplishments established ZHUYINLIFE as a top-tier sanitary napkin brand on Douyin & TIKTOK and the leading sanitary product company in Jining.
Our Service
Comprehensive Pre-Sale, In-Sale, and After-Sale Service Strategy for Sanitary Napkin Category on TikTok E-commerce
Content Marketing & Reach
KOL Collaboration: Partner with parenting/female health influencers for unboxing reviews, ingredient tests (e.g., safety certifications), or lifestyle scenarios (e.g., sports protection during periods). *Reference: August founder Nadya Okamoto's eco-friendly content with 1M+ views/video.*
Hashtag Campaigns: Leverage trending topics (#BreakPeriodStigma) and platform IP events. *Case: Freedom brand's #FreeSanitaryNapkinsOnTrains campaign generated 370M+ exposure.*
Low-Budget Tactics: Use tools like ProductLauncher ($28/post) to recruit micro-influencers for authentic UGC.
Consultation Management
Pre-set FAQ Cards: Customized auto-replies for high-frequency queries (e.g., "Does it contain fluorescent agents?", "Night-use recommendations").
24-Hour Response Rate: Critical platform metric (≥85% required). Implement shift scheduling + notifications to avoid penalties.
Logistics Management
Delayed Gift Shipping: Use TikTok's "Post-Purchase Gifts" feature to ship high-value samples (e.g., period panties) 3-5 days after main order to boost AOV.
Express Delivery Tags: Display "30-Minute Delivery" in SEA markets via partners like Hema.
Discreet Packaging
Stealth Shipping: Neutral kraft paper boxes; display "Personal Care" instead of product name in order details.
Real-time Tracking: Integrate logistics API for proactive updates (e.g., "Arrived at local hub") to reduce CS inquiries.
Conflict Handling Rules
Quality Issues: Buyers submit proof (allergy medical certificate + photo) within 14 days → 24-hour seller response → refund without return if verified.
Wrong Items: Buyer provides unboxing video → seller reships correct product within 6 days.
Counterfeit Claims: Seller must supply chain proof (e.g., QC report) or face full refund + penalty.
Retention Strategies
Subscription Model: "Period Box" monthly delivery with discounts (e.g., August model) to reduce churn.
Agent Training: Provide medical guidance (e.g., "Change frequency if itching occurs") instead of standard replies.
Regulatory Alignment: Ensure advertised ingredients (e.g., "probiotics") match regulatory filings to avoid delisting (Zhuiben case).
Content Sensitivity: Replace real menstrual blood visuals with absorption demos using blue liquid animations to bypass moderation.
Summary: Success requires "Privacy Protection + Medical Credibility" – lower CAC via women's empowerment messaging pre-sale, and elevate conflict resolution with clinical backing post-sale. SMBs should leverage native tools (e.g., post-purchase gifts, FAQ cards) for capital efficiency.